Lan'Yue Studio Brand
I was hired to create the brand for an independent studio that offers various design, illustration, and other creative services.
The studio is based off of the Chinese mythological story of Chang'e - the goddess of the moon. With the idea that the studio's talents are artisans on the same moon as Chang'e providing a stress free and relaxing experience when working with them. This case study is a snapshot not the full process!
The Process
The initial branding debrief I received boiled down into it's core elements - I took the original prompt and presented three different direction proposals.
Proposed brand #1 Ethereal, fantasy based, with brushwork. Cool toned greens and blues.
Proposed brand #2 (Selected by client) Clean take with touches of traditional Chinese calligraphy and ink work Blue and pale yellow color palette reminds you of the night sky and moon.
Final Product
Final brand guideline snapshots
The final branding identity and guidelines - this is just a few exerpts and the full guideline book is available upon request!
