The Problem
KPMG approached our team to discuss a hypothetical rebrand for an internal mental health service provider. This was more of a design practice with less of a focus on KPMG's existing branding identity - and focusing on how to appeal to uses to use the mental health services provided more. How can we make mental health and corporate benefits seem less intimidating and "stuffy"?
Final Solution
The final proposed design system.
The solution that I decided on to deal with the preconceived ideas that the work is "Stuffy" or too cold was to use bright and warm colors, gradients, and using fluid shapes to create a comforting, warm, and enticing atmosphere.
