Demandbase Rebrand & Brand Guidelines
Demandbase needed to go through a rebrand as the branding at the time was a bit outdated compared to our competitors'.
I had the privilege of being part of the small design team of 5 at Demandbase during the rebrand. I created the brand guidelines for the new established branding that Demandbase continues to use to this day. I also participated in iteration on the brand itself, on the mascot "DeeBee", logo creation, merchandise branding, and more.
